Terms & Conditions

Alexa Li Privacy Policy:
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1. We use your data (collected online or in person), to manage your registration as a user, manage the purchase of products or services, answer questions that you may have and to send you our personalized communications if you would like to receive them. 

2. We process your data for different reasons. The main reason is to execute the contract that you accept with us when registering and making a purchase. Other reasons that legitimize us to do include answering your questions or sending you our newsletter with your consent and other similar customer centric actions.

3. We may share your data with service providers that help or support us and external collaborators with whom we have reached an agreement.

4. You have the right to access, rectify or delete your personal data.

In this Privacy Policy you will find all the relevant information that applies to the use we make of the personal data of our clients and users, regardless of the channel or means (online or in person) of ALEXA LI BOUTIQUE that you use to interact with us.

• We are transparent about what we do with your personal data, so that you understand the implications of our use of your data and the rights you have in relation to your data:

• We make all the information in this Privacy Policy available to you permanently, which you can consult when you deem it appropriate.

Our Platform refers to any of the digital or in-person channels or media that you use to interact with us such as our website, www.alexa-li.com or in person, at one of our Alexa Li Physical Stores in Trinidad & Tobago.

WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR DATA?
Alexa Li Boutique is responsible for the processing of your data.

• Postal address: #8 Dennis Mahabir St., Port of Spain, Trinidad & Tobago.

• Email address: alexa.li.boutique@gmail.com
  Alexa Li Boutique (hereinafter, "We"), is the Data Controller, that is, we take charge of treating and protecting your personal data.
   

FOR WHAT PURPOSE DO WE PROCESS YOUR PERSONAL DATA?
Depending on the products, services and functionalities that you require, we will process some data. This may generally include the following depending on the particular case:

• your identifying data (for example, your name, surname, language and country, contact information, etc.);

• economic and transactional information (for example, your payment or card information, information about your purchases, orders, returns, etc.);

• connection, geolocation and navigation data (in case you interact with us from your mobile, for example);
  When we ask you to fill in your personal data to give you access to any functionality or service, we will mark some fields as mandatory, since we need that data to be able to provide you with the service or give you access to the functionality in question. Please keep in mind that if you decide not to provide us with this data, it is possible that you will not be able to complete your registration as a user or that you will not be able to enjoy the specific services or functionalities.

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Depending on how you interact with our Platform, we will process your personal data for the following purposes:

1. To manage your registration as a user of the platform
   In the event that you decide to register as a user on our platform, we need to process your data to identify you as a user of and give you access to its functionalities, as well as products and services that are available to you as a registered user. You can cancel your registered user account by contacting us through customer service.

2. For the development, fulfillment and execution of the contract of sale. This includes the processing of your data for:

   • Contacting you about updates or informative communications related to the services that you have contracted with us on the platform, and about functionalities, products or services contracted. We may also contact you to send quality surveys on the products or services provided.

   • Managing the payment of the products you buy.

   • Activating the necessary mechanisms in order to prevent potential fraud against you and against us during the purchase process. If we consider that the operation may be fraudulent, this may result in blocking the transaction.

   • Managing possible returns once you have made a purchase and managing requests for information on the availability of garments or product reservations through the platform.

   • For billing purposes and to make tickets and invoices of the purchases you have made available to you on the platform.

   • Guaranteeing the use of other functionalities or services, such as the purchase, management and use of gift certificates.

3. To meet the requests or requests that you make through the customer service, we process the personal data that is necessary to manage or resolve your request or request.

4. For marketing purposes, we will process your personal data to manage your subscription to our newsletter, including sending personalized information about our products or services through various means (such as email or SMS).

We can send you this information through push notifications in the event that you have activated them on your mobile device.This data processing entails the analysis of your user or client profile to determine what your preferences are and, therefore, what may be the products and services that best suit your style when sending you information. Based on your purchase and browsing history we will make suggestions about products that we think may interest you. You can unsubscribe from the newsletter at any time and at no cost by clicking unsubscribe or emailing us.

     5. For Usability and quality analysis to improve our services:

If you access our platform, we inform you that we will treat your browsing data for analytical and statistical purposes, in order to understand the way in which users interact with our platform and to introduce improvements in it.
We  also carry out research and surveys aimed at finding out the degree of satisfaction of our customers and users in order to improve out service.

The legal basis that allows us to process your personal data also depends on the purpose for which we process it, as explained in the following table: Purpose Legitimation

1. Manage your registration as a user of the Platform
   The processing of your data is necessary for the execution of the terms that regulate the use of the Platform. In other words, in order for you to register as a user on the Platform, we need to process your personal data, since otherwise we would not be able to manage your registration.

2. Development, fulfillment and execution of the contract of sale or services
   The treatment of your data is necessary for the execution of the contract of sale or provision of services that links us with you.
   We consider that we have a legitimate interest to carry out the necessary checks to detect and prevent possible fraud when you make a purchase. We understand that the processing of this data is positive for all parties involved when payment for a purchase is made and in particular for you, since it allows us to put measures in place to protect you against fraud attempts made by
   third parties.

3. Customer Service
   We consider that we have a legitimate interest in responding to the requests or queries that you submit to us through the various existing means of contact. We understand that the processing of this data is also beneficial for you insofar as it allows us to be able to attend you properly and resolve the queries raised.
   When you contact us, in particular, for the management of incidents related to your order or the product/service purchased through the Platform, the treatment is necessary for the execution of the purchase contract.
   When your query is related to the exercise of the rights about which we inform you below, or with claims related to our products or services, what legitimizes us to process your data is compliance with legal obligations on our part.

4. Marketing
   The legitimate basis for processing your data for marketing purposes is the consent you give us, for example when you agree to receive personalized information through various means, when you authorize the sending of push notifications on your mobile device, or when you accept the legal bases to participate in a promotional action or to publish your photos on the Platform or on our social media channels.
   In order to show you personalized information, we consider that we have a legitimate interest in profiling with the information we have about you (such as the browsing you do, preferences or purchase history) and the personal data you have provided us such as age range or language, since we understand that the processing of this data is also beneficial for you because it allows you to improve your experience as a user and access information according to your preferences.

5. Usability and quality analysis
   We consider that we have a legitimate interest in analyzing the usability of the Platform and the degree of user satisfaction, since we understand that the processing of this data is also beneficial for you because the purpose is to improve the user experience and offer a higher quality service.

6. The period of conservation of your data will depend on the purposes for which we use them, as explained below.

7. Manage your registration as a user of the Platform
   We will process your data for as long as you maintain the status of registered user (that is, until you decide to unsubscribe).

8. Development, compliance and execution of the purchase or service contract
   We will process your data for the time necessary to manage the purchase of the products or services you have purchased, including possible returns, complaints or claims associated with the purchase of the particular product or service.
   On some occasions, we will only treat the data until the moment you decide, as is the case of the payment data (card) that you have asked us to store for possible future purchases.

9. Customer Service
   We will process your data for as long as necessary to meet your requests.

10. Marketing
    We will process your data until you unsubscribe or cancel your subscription to the newsletter.
    If you participate in promotional actions, we will keep your data for a period of six (6) months from the end of the action.

11. Usability and quality analysis
    We will treat your data occasionally during the time in which we proceed to carry out a specific quality action or survey or until we anonymize your browsing data.
    Regardless of whether we treat your data for the time strictly necessary to fulfill the corresponding purpose, we will subsequently keep them duly stored and protected during the time in which responsibilities derived from the treatment may arise, in compliance with current regulations at all times. Once the possible actions in each case are prescribed, we will proceed to the deletion of personal data.

12. To fulfill the purposes indicated in this Privacy Policy, it is necessary that we give access to your personal data to third parties that provide us with support in the services we offer you, namely:

• Financial entities,

• fraud detection and prevention entities,

• technology service providers

• providers and collaborators of logistics, transport and delivery services,

• service providers related to customer service.

• providers and collaborators of services related to marketing and advertising.
  Due to the efficiency of the service, some of the aforementioned providers are located in territories outside the European Economic Area that do not provide a level of data protection comparable to that of the
  European Union, such as the United States. In such cases, we inform you that we transfer your data with adequate guarantees and always keeping the security of your data:

 

Your rights when you provide us with your data:
We respect the confidentiality of your personal data and guarantee the exercise of your
rights. You can exercise them at no cost by writing an email to alexa.li.boutique@gmail.com,
simply indicating the reason for your request and the right you want to exercise. In the event that we consider it necessary to be able to identify you, we may request a copy of a document proving your identity. In particular, regardless of the purpose or legal basis for which we process your data, you have the right to:

1. Ask us for access to the data we have about you. We remind you that if you are a registered user of the platform you can also consult this information in the section corresponding to your personal data.

2. Ask us to rectify the data we already have. Remember that if you are a registered user of the platform you can also access the section corresponding to your personal data in your account to modify or update your personal data. In any case, keep in mind that, by actively providing us with your personal data by any means, you guarantee that they are true and exact and you agree to notify us of any change or modification thereof. Any loss or damage caused to the platform or to the person responsible for the platform or to any third party due to the communication of erroneous, inaccurate or incomplete information in the registration forms will be the sole responsibility of the user. ​Please, remember that as a general rule you should only provide us with your own personal data, not those of third parties, except as permitted in this privacy policy. 

3. Ask us to delete your data to the extent that they are no longer necessary for the purpose for which we need to process them as we have informed you above, or that we no longer have the legitimacy to do so.

4. Ask us to limit the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of the data or to keep it beyond the necessary time when you may need it.

5. Ask us to delete your data to the extent that they are no longer necessary for the purpose for which we need to process them as we have informed you above, or that we no longer have the legitimacy to do so.

6. Ask us to limit the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of the data or to keep it beyond the necessary time when you may need it.

7. Ask us to delete your data to the extent that they are no longer necessary for the purpose for which we need to process them as we have informed you above, or that we no longer have the legitimacy to do so.

8. Ask us to limit the processing of your data, which means that in certain cases you can ask us to temporarily suspend the processing of the data or to keep it beyond the necessary time when you may need it.

9. If you have provided us with your consent for the processing of your data for any purpose, you also have the right to withdraw it at any time.

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Third party data:
We offer functionalities or services that require us to process the personal data of a third party that you provide us, such as in the case of activating and sending the gift certificate or managing the gift certificate request. If you provide us with personal data from third parties, you guarantee that you have informed them about the purposes and the way in which we need to process their personal data.

 

Changes to this policy:

We may modify the information contained in this Privacy Policy when we deem it appropriate. In the event that we do so, we will notify you in different ways through the platform (for example, through a banner, a pop-up or a push notification), or we will even communicate it to your email address when the change in question is significant for your privacy, so that you can review the changes, assess them and, where appropriate, oppose or unsubscribe from any service or functionality. In any case, we suggest that you review this Privacy Policy from time to time in case there are minor changes or we introduce any interactive improvements, taking advantage of the fact that you will always find it as a point
permanent information on our website.

 

About Cookies:

We use cookies and similar devices to facilitate your navigation on the Platform, to know how you interact with Us and, in certain cases, to be able to show you advertising based on your browsing habits. Please read our Cookies Policy to learn more about the cookies and similar devices we use, their purpose and other information of interest.